Ms. Morphaki Sophia

Instructor / Retail & Merchandising Management Programme Coordinator

Ms. Morphaki Sophia

Instructor / Retail & Merchandising Management Programme Coordinator

 

Rank / Employment Status: Instructor / Full Time
Department: Business
Scientific Domain: Retail Management

 

Educational qualifications
Degree Year Awarding Institution Department Thesis title
B.A Fashion Design 1994 – 1997 Manchester Metropolitan University, UK Fashion N/A
Diploma Fashion Design 1992 – 1994 Frederick Institute of Technology, Nicosia Fashion N/A

 

Employment history
Period of employment Employer Location Position
From To
1998 2017 Ermes Group -Debenhams Stores, Brand Manager Nicosia, Cyprus Brand Manager Responsible for a variety of brands in Womenswear, Menswear, Kidswear, Shoes and Accessories, leading a team of 4 merchandisers. – Dealing with brand contracts/ agreements and presentation of final proposals to the management – Regular travelling abroad for meeting with partners, products selection and further market research – Seasonal budget submission, according to space analysis and sales densities, by brand and store – Responsible for End of Season Reports, Size Reports, best sellers and other statistical data – Set up pricing structure according to competition, to ensure profitability – Brands performance management through weekly reports (promotions, replenishment etc) – Established and regular maintenance of the Group Brands Operational Manual (sale guidelines, VM guidelines, barcode use etc) – Support to teams to set up brand identity in stores and build the brand concept, as well as transfer brand knowledge to help achieve target sales
Staff Information
Campus Address
Main Building 19 Stasinou Street, 2404 Engkomi, Nicosia
Department
Business & Management
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Courses Taught