Aim of the programme
The Retail Merchandising and Management programme is designed to prepare graduates for future employment in corporate, regional or store-level management positions in the retail industry and support areas.
The aims of the programme are to provide students with a broad knowledge of the main features of retail business organisations, to present current comprehensive analysis of management theory and practices and to promote student understanding with applied innovative learning and teaching practices in particular in the retail management domain.
This course provides the student with a all-inclusive view of retailing and an application of marketing concepts in a practical retail managerial environment. We will analyze current multi-channel retail strategies among bricks-and-mortar and web based firms. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its proficiencies. We will consider: the development of a retail format and its strategy, the analysis of a target market, analysis related to site selection, retail customer issues, and category management.
Buying, accounting and financial analysis, budgeting and pricing will also be investigated. Students through this programme will explore the functional areas of retailing, including marketing, promotions, human resources, customer service management, retail management, accounting and economics, buying, budgeting and purchasing and visual merchandising. They will also sharpen their skills in analytical reasoning, critical thinking, practical workshops in stores, problem-solving, oral and written communications.
Diploma
English, Greek
2 Years
120
Learning Outcomes
With the completion of this programme students will be able to:
- Gain a broad knowledge and skills in the main thematic areas of the programme with a solid foundation in retail business. They will be expected to adapt to a work environment in the retail industry where changes require continuous training and learning.
- Graduates will gain the capacity to participate usefully in society, succeed in their chosen careers, develop responsible personal values and contribute to a changing global economy.
Retail and Merchandising Diploma students are expected to gain the following learning outcomes:
- Business knowledge: The basic functions of retail business in Retail Management, Retail Buying, Visual merchandising, Suplly Chain and operations, human resources with specialization on customer service and consumer behaviour as well as e-commerce.
- Critical Thinking: To identify daily retail business problems, study and analyze them and make sound retail business decisions with main goal the profitability.
Communication: To demonstrate communication skills (oral and written) and exhibit professional behaviour. - Ethics: To recognize, analyze and choose resolution to ethical problems explicit or implicit in decision-making.
- Technology: To use computer software related to retail business.
Educational, practical and professional skills and attributes obtained:
- Leadership style
- Setting targets, motivation, monitoring performance, coaching and mentoring
- Recognising situations in which unusual ethical matters arise and applying ethical, societal and organisational values to situations and choices
- Learning through reflection on practice and experience
- Developing skills and knowledge to ensure excellence in service, as a main success factor of any retail business establishment
Courses
1st Semester
CENG-100 English Composition
CMGT-100 Introduction to Management
CRMM-100 Introduction to Retail Operations
CRMM-101 Visual Merchandising I
CRMM-106 Merchandising Mathematics
2nd Semester
CACC-100 Accounting I
CCOM-100 Computer Applications
CENG-200 Advanced English Writing
CRMM-102 Visual Merchandising II
CRMM-104 Retail Marketing Principles
3rd Semester
CACC-102 Accounting II
CCOM-120 E-Commerce
CMKT-240 Consumer Behavior
CRMM-203 Retail Management
CRMM-204 Retail Buying Theories
4th Semester
CCOM-212 Digital Skills in Retail
CRMM-201 Retail Category & Merchandising Management
CRMM-202 Retail Fashion Promotion and Advertising
CRMM-205 Customer Service Management
CRMM-206 Supply Chain Management
Are you interested?
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Annual Tuition Fees
-
European Students €6.200*
Pay only €3.500 with the CUCN financial aid and/or government subsidy up to €3.420
-
International Students €4.200*
Scholarships available for second year and onwards
*Does not include Other Expenses
Teaching Methods
Lectures
An effective way of presenting the educational material in an interactive and collaborative way
Tutorial meetings
Provided to assist students with any questions they may have
Laboratories
Laboratories are the transition from theory to practice
Case studies
Present and elaboration on real or virtual complex issues
Lectures by distinguished speakers
To update students on current issues related to their studies
Admissions requirements
All applicants should meet the following conditions:
Admission procedures
- City Unity College Application Form
- One Passport Copy (must be valid for at least 2 years from the programme’s commence date)
- Two passport size photos
Academic entry requirements
- High & Senior High School Leaving Certificates - 10th & 12th Level in English Language
- High & Senior High School Transcripts - 10th & 12th Level (min 50% GPA) in English Language
- English Language Certificate: See Qualifications Table
*International students are requested to submit a number of other supportive documents required by the Cyprus Migration department
