Diploma in Business Administration (CityU)

With the completion of this programme students will be able to:

• Students will gain a broad knowledge and skills in the main thematic areas of the programme with a solid foundation in business. They will be expected to adapt to a work environment where changes require continuous training and learning.
• Graduates will gain the capacity to participate usefully in society, succeed in their chosen careers, develop responsible personal values and contribute to a changing global economy.

Business Diploma students are expected to gain the following learning outcomes:

• Business knowledge: The basic functions of business which are accounting, marketing, management and economics and finance
• Critical Thinking: To identify business problems, study and analyze them and make sound business decisions
• Communication: To demonstrate leadership and communication skills (oral and written) and exhibit professional behavior 
• Ethics: To recognize, analyze and choose resolution to ethical problems explicit or implicit in decision-making
• Leadership: To demonstrate business leadership and decision-making skills necessary to be effective managers
• Technology: To use computer software related to business 

Educational, practical and professional skills and attributes obtained:

• Leadership style
• Setting targets, motivation, monitoring performance, coaching and mentoring 
• Recognising situations in which unusual ethical matters arise and applying ethical, societal and organizational values to situations and choices
• Conducting research 
• Learning through reflection on practice and experience
• Analysis of effective management practices
• Developing skills and knowledge to ensure excellence in service, as a main success factor of any business establishment