Due to high overhead, slow scalability, and low margins, the majority of opportunities—no matter how promising they may seem—turn out to be an absolute money-sucking nightmare.
Online businesses, however, can be particularly alluring as they lack the conventional obstacles that most new firms must overcome. Online businesses offer unrestricted independence, great scalability, cheap overhead, huge profitability, and access to a global market.
On completion of the seminar, the participants will be able to:
- Understand what entrepreneurship is and explain how digital business and e-Commerce work
- Describe various business model innovations and their principles
- Filter business ideas and recognizing opportunities for the establishment of a new business
- Give examples of innovative strategies used in entrepreneurship
- Identify the competitive advantage of a business and its entrepreneurial orientation
- Discuss the online buying behaviour
- Analyse the components of strategic planning and develop a business plan
- Illustrate how communications and brand experience affect the consumer buying behaviour
- Break-down the components of a brand strategy
- Develop the overall digital marketing strategy of a new business and the right marketing mix
- Understand the digital environment and what it takes to do business in a connected world
- Describe how digital has changed branding
- Apply marketing on social media
On completion of the seminar, the participants will be able to:
This seminar is for people who want to start an online business or have a business and want to turn their products or services into an online business. The seminar is also aimed at people who are new to the world of online business or making money online.
- Duration: 8 hours
- Language: Greek
- Date & Time: 11/10/2023 - 08:00-16:00
- For HRDA Beneficiaries: € 155
- Subsidy: € 119
- Net Cost: €36
- For non HRDA Beneficiaries: €155
